Case File №03 · Forasoft technical buyers
Video / WebRTC Development · B2B Tech · International
Commercial SEO + Schema + GA4 + Webflow
AI-Agent Content Strategy · GEO-Ready Architecture
Strategic Joint Delivery with Contntr (Kyle)
Filed Under: B2B Tech / Specialist Audience
Case File №03 · Forasoft technical buyers
Video / WebRTC Development · B2B Tech · International
Commercial SEO + Schema + GA4 + Webflow
AI-Agent Content Strategy · GEO-Ready Architecture
Strategic Joint Delivery with Contntr (Kyle)
Filed Under: B2B Tech / Specialist Audience
MM
Case File №03 · Strategic · B2B Tech
B2B tech. Specialist buyers only.
International · WebRTC Dev technical buyers only

Fora soft. SEO for technical buyers

International Video and WebRTC development agency selling to product leads, CTOs, and technical buyers who can spot generic SEO content from a mile away. Polina Sapunova didn't need volume. She needed content that holds up to a technical evaluation, and an architecture ready for how technical buyers actually search in 2026: half on Google, half on ChatGPT, Perplexity, and Claude. Commercial SEO meets Generative Engine Optimization.

Make my tech SEO actually rank

no retainer trap. just truth.

Commercial SEO Strategy
no generic content
Schema + Entity Stacking
GA4 · Webflow · Conversion Tracking
AI-Agent Content Strategy
GEO-ready architecture
WebRTC · Video · B2B Tech
technical buyers only
Commercial SEO Strategy
no generic content
Schema + Entity Stacking
GA4 · Webflow · Conversion Tracking
AI-Agent Content Strategy
GEO-ready architecture
WebRTC · Video · B2B Tech
technical buyers only
№ 01 · The Brief

The
problem
on the table.

Forasoft sells to engineers and product leads. Generic content gets laughed off the page, and the search landscape is splitting in two: Google and the LLMs.

№ 01

Buyers who can smell generic content

WebRTC integration partners are evaluated by CTOs and senior engineers. The bar for credibility on the page is brutally high. One vague paragraph about "scalable video solutions" and you're disqualified. The kind of audience that punishes fluff in real time.

№ 02

Search is splitting in two

Half of Forasoft's buyers Google. The other half ask ChatGPT, Perplexity, and Claude for vendor shortlists. Most B2B SEO programs are built for the first half. The content architecture has to win in both, or you lose half the funnel without knowing why.

№ 03

Schema + entity gap

No proper Organization schema. Missing sameAs declarations. No Service or Offer entities to anchor commercial pages. Google didn't know what kind of company Forasoft actually was, and LLMs had even less to work with when buyers asked "best WebRTC dev shops."

№ 04

Webflow + GA4 attribution chaos

Webflow site, GA4 partially configured, conversion events firing inconsistently, no clean attribution between organic and demo requests. You can't optimize what you can't measure, so the whole program needed a clean tracking foundation before content investments paid off.

№ 02 · The Approach

Two engines.
One dual-search program.

01

Commercial SEO
for technical buyers

Bottom-funnel content engineered for CTOs, product leads, and senior engineers evaluating WebRTC partners. Comparison pages, use-case pages, implementation guides, integration scenarios, all written at the technical depth the audience actually demands. No "scalable solutions" filler. Real architecture talk.

Use-case + vertical mapping "WebRTC vs [alternative]" coverage Implementation-depth supporting articles Technical-buyer demo CTA placement
+
02

AI-Agent Content
(GEO architecture)

Content and schema engineered so ChatGPT, Perplexity, Claude, and Gemini can confidently name Forasoft when buyers ask "best WebRTC development partners". Entity stacking, sameAs declarations, Q&A-shaped content blocks, citation-ready facts. Half the funnel now lives inside an LLM. We built for it.

Organization + Service schema Entity stacking + sameAs declarations Q&A-shaped content for LLM citation llms.txt + AI-agent compatibility
№ 03 · What We Shipped

The actual
deliverables.

Strategy is cheap. Delivery is what we ship. Here’s what actually landed.

№01
Strategy

Commercial SEO Strategy

Full bottom-funnel SEO strategy tuned to a technical-buyer audience. Use cases, comparison angles, implementation depth, mapped to what CTOs actually evaluate.

  • Technical-buyer query landscape audit
  • Use-case + vertical opportunity map
  • Commercial-intent topic prioritization
  • Competitor implementation gap analysis
  • Editorial depth standards documented
  • Demo-CTA strategy per template
№02
Schema

Schema + Entity Stack

JSON-LD schema rebuild (Organization, Service, Offer, Product, FAQPage, BreadcrumbList) with proper sameAs declarations so search engines and LLMs both know who Forasoft actually is.

  • Organization schema with full entity ties
  • Service + Offer schema for commercial pages
  • FAQPage schema across the funnel
  • sameAs declarations (LinkedIn, Crunchbase, GitHub)
  • Author + Person entities for E-E-A-T
  • Schema validation + monitoring
№03
Measurement

GA4 + Webflow Setup

Clean tracking foundation. GA4 events properly configured, Webflow + GA4 wired correctly, conversion events firing reliably, attribution paths visible end-to-end.

  • GA4 property re-configuration
  • Webflow event integration
  • Demo-request conversion event
  • Organic-source attribution paths
  • Custom audiences for remarketing
  • Looker / GA4 reporting dashboards
№04
AI / GEO

AI-Agent Content Strategy

Content architecture engineered for the era where half of B2B buyers ask an LLM before they Google. Q&A-shaped blocks, citation-ready facts, llms.txt, AI-agent-compatible markup.

  • llms.txt published + maintained
  • Q&A-shaped content blocks for citation
  • Definitive-fact extractability (numbers, lists)
  • Entity disambiguation work
  • LLM-vendor-shortlist positioning
  • ChatGPT / Perplexity / Claude visibility checks
№05
Content

Webflow Content Production

Commercial-intent pages produced and published directly into the Webflow CMS. Implementation depth that holds up to technical scrutiny, formatted for the audience that actually reads it.

  • Use-case landing pages
  • "WebRTC vs [alternative]" comparison pages
  • Implementation depth articles
  • Vertical-specific solution pages
  • Internal linking wired per cluster
  • Schema attached at publish-time
№06
Collaboration

Joint Delivery w/ Contntr

Strategic collaboration with Contntr (Kyle) on this account. Two specialist teams pulling one direction. The opposite of agency-of-record bloat.

  • Joint editorial + technical roadmap
  • Shared analytics + GSC access
  • Coordinated content + schema delivery
  • Weekly sync with Polina
  • Single source of truth for the client
  • Zero hand-off friction between vendors
№ 04 · The Process

How the
program actually rolled out.

01

Discovery + audit

Two scoping calls with Polina. Full Webflow + GA4 audit. Schema gap inventory. Competitor SERP + LLM citation analysis. Technical-buyer query landscape mapped.

02

Foundation fix

GA4 reconfigured. Schema rebuilt with proper entity stacking. Webflow event tracking wired. llms.txt published. Foundation that holds before content scales.

03

Commercial strategy

Bottom-funnel topic map. Use-case + comparison page priorities. Vertical landers planned. Demo-CTA strategy per template. Sequencing tied to buyer-intent depth.

04

Execute + ship

Joint delivery with Contntr. Content shipped into Webflow against the calendar. Q&A blocks added for LLM citation. Schema attached at publish-time. No "phase 2" stalling.

05

Measure + iterate

Monthly performance review across both surfaces. Google rankings and LLM citation visibility. Surface what's working, double down, ship the next batch.

№ 05 · The Stack

The tools
under the hood.

Every one of these is something we run daily, not something we read a tutorial about.

Webflow
CMS + page production
GA4
Conversion attribution
Google Search Console
Performance + query truth
Ahrefs
Keyword + SERP analysis
Schema App
JSON-LD + entity stacking
Perplexity / ChatGPT
LLM citation visibility
Screaming Frog
Technical audits + crawl
Notion
Roadmap + joint delivery
№ 06 · More from the catalog

Three more
case files.

Different industry. Different problem. Same practitioner approach.

№ 07 · FAQ

Honest
questions.
Honest answers.

Can we share Forasoft’s actual ranking and pipeline numbers?+

That data belongs to Forasoft and Polina. We don’t publish someone else’s GSC dashboards, GA4 numbers, or pipeline contribution without explicit permission. What we can say: the program is active, schema + GA4 foundation is in, content is shipping, and the engagement continues. For specifics, we’ll request permission and walk you through on a call.

What is “AI-agent content strategy” actually doing?+

It’s the work of making sure ChatGPT, Perplexity, Claude, and Gemini can confidently name your company when a buyer asks them for vendor recommendations. That means proper Organization schema, sameAs declarations linking your social and credibility profiles, Q&A-shaped content blocks that LLMs can extract cleanly, an llms.txt file, and content that includes citation-ready facts (numbers, lists, named entities). It’s SEO for the half of the funnel that’s already moved to LLMs — whether your agency has caught up or not.

Why Webflow instead of WordPress for B2B SaaS?+

For Forasoft specifically, Webflow was already the platform and our job was to make SEO work on it — not to argue for a re-platform. Webflow is fine for B2B SaaS SEO when configured properly. The work is to wire in schema correctly, fix the GA4 + Webflow event integration, build clean URL structures, and avoid the Webflow defaults that hurt crawlability. The platform isn’t the bottleneck; bad implementation is.

Why work with Contntr (Kyle) on this account?+

Forasoft needed both strategic SEO direction and high-quality content execution from people who actually understand WebRTC. The smartest answer was a joint delivery rather than one team trying to do everything. Kyle and Contntr are operators we trust. Two specialist teams, one accountable program, one source of truth for Polina. Zero finger-pointing between vendors.

Does GEO / AI-search work replace traditional SEO?+

No — it sits on top of it. The foundation that makes LLMs cite you confidently is the same foundation that makes Google rank you: real entity, clear schema, deep content, authoritative cross-references. GEO work isn’t a separate program. It’s how you do SEO in 2026 when half your buyers are asking an LLM before they Google. If anyone’s selling you GEO as a standalone bolt-on without fixing your SEO foundation first, ask hard questions.

Can you run this program for our B2B tech / WebRTC / video company?+

Yes — if you’re selling B2B technology and your buyers are technical, this is exactly the kind of work we run. We’ll start with a free audit covering your GSC, schema coverage, and LLM citation visibility, then tell you honestly what the highest-leverage next move is. No 80-slide opportunity decks. Just the sequenced plan and someone accountable for shipping it.

№ 08 · You read the file. Now what?

Selling
B2B tech.
to buyers who
ask LLMs first?

We’ll run a free audit covering your GSC, schema coverage, and LLM citation visibility, then tell you — honestly — what the highest-leverage next move actually is. Before you commit to anything.

no retainer trap. just truth.

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