18 verified files. Six countries. Eight years. White-label partnerships, our own brands, and direct client work, across SaaS, e-commerce, local services, B2B, wellness, finance, and food. Pick a category. Open a file. Read what actually happened. No 10× rocketship clichés. No invented metrics. Just the work, the problems, and what we shipped.
Click any file to open the full case. Some are still classified.
“Local SEO SaaS that needed to rank for the very thing it sells.”
56 articles. 7 topical clusters. A full ZimmWriter v3 prompt system built and tuned. The white-label engine that's currently fueling their commercial pivot. Casey Keith entity stacking principles. Schema-first publishing.
“Bottom-funnel B2B keywords or bust. No vanity traffic.”
Full B2B SEO program. Commercial-intent keyword targeting. Conversion-focused content tied to demos, not pageviews. The kind of work where one ranking on the right query out-earns a thousand top-of-funnel blog posts.
“Technical SaaS, technical buyers. Generic content was death.”
B2B SEO program with deep technical content. Engineered for the audience that actually evaluates software, devs, product leads, technical buyers. Topical clusters mapped to real evaluation paths, not just keyword volume.
“London minicab market. Brutal local competition. Heathrow runs to win.”
Local SEO program in one of the most competitive ride markets on earth. Google Business Profile optimization, location pages, schema, citation building. The kind of grind-it-out local work that doesn't make headlines but moves bookings.
“Toronto pest control. Trusted by people who hate calling pest control.”
Local SEO build for service-area dominance across the GTA. Service pages, location targeting, GBP, review velocity. Direct response work, every visit needs to convert into a phone call or it doesn't count.
“Same owner as Pest Control Pro. Different battle: bed bugs, heat treatment, zero overlap.”
Sister brand to Pest Control Pro (bugsterminator.ca), built as its own entity, not a copy-paste. Niche-vertical SEO for bed bug heat treatment across the GTA, with the credentials woven through the build (NPMA, CPMA, SPMAO, MOE). Two brands, one owner, zero cannibalization.
“Wellness spa with two locations, no hiring system, and zero booking automation.”
Full rebrand from the ground up. New site built on WordPress with the booking, services, and pricing flows actually working. Custom hiring platform deployed so managers stop drowning in resumes. Plus a full custom AI chatbot trained on their services, deployed and integrated to the site. Three workstreams, one team.
“Silicon Valley cybersecurity. Site had to look the part for ISO 27001 auditors and Fortune 500 buyers.”
Web design and development for a Silicon Valley-level cybersecurity firm covering penetration testing, ISO 27001, SOC 2, PCI DSS, vCISO. The site needed to read as serious to technical buyers and procurement teams. No fluff. No marketing-speak.
“Three locations, gyros to ship, online ordering chaos.”
Website rebuild with Deliverect ordering integration so three locations (Parramatta, North Sydney, Roselands) can take pickup and delivery cleanly. Menu architecture, brand visuals, location pages, trading hours. The kind of small-business work that actually pays the rent.
“Independent SMSF auditors since 2010. Site needed to convert accountants, not trustees.”
Web build for a CPA-qualified, ASIC-approved SMSF auditing firm. Lead gen architecture aimed at accounting firms (not retail trustees). BGL 360, Class, Super Mate integration messaging. Trust signals up top. The kind of finance-vertical site where credibility is the conversion.
“700+ lighting SKUs. Most Shopify themes choke at 300. This one doesn't.”
Shopify build for a 700+ SKU lighting catalog that doesn't fall apart at scale. Custom filtering, variant logic, performance-tuned. The kind of large-catalog e-com work where one wrong loop kills page speed for the entire site.
“103-product print-on-demand catalog. Made-on-demand operations. Worldwide shipping.”
Full e-commerce build for a print-on-demand brand shipping globally, tote bags, custom signage, decals, business cards, stickers, neon signs, acrylic prints. 103 products across 7 categories. Brand system, product architecture, conversion-focused PDPs. Ships to USA, UK, UAE, Canada, Australia and beyond.
“Handcrafted shamanic drums. Niche audience. Premium price point. Site had to feel like the product.”
WooCommerce build for a Native American instruments brand, shamanic drums, drum bags, wood hoops, tambourines, bodhráns. Premium product photography, story-driven category architecture, wholesale inquiry funnel. The kind of e-com where the site has to earn the price tag.
“We run our own brands. Pet Buckets is one.”
Direct-to-consumer pet brand we own and operate. Shopify build, brand identity, content engine, ad infrastructure, all in-house. The reason we don't have to invent case studies is because we live inside them every day.
“Restaurant chain. Ordering, loyalty, location-aware menus. Production Flutter.”
Live on the App Store. Full Flutter app build for a food and beverage chain, ordering, loyalty mechanics, menu syncing, location-aware UX, payment flows. Client name held under NDA but the receipts are on the store and we'll show you in a call.
“Our own content/media play. Built from scratch, operated daily.”
An owned media property we built, brand it, and run. Content strategy, publishing infrastructure, audience growth. When we say we run our own, this is one of them. Everything we sell to clients, we use here first.
“Apparel brand we own. Product, brand, e-com, marketing, all in-house.”
DTC apparel brand built ground-up. Brand identity, product line, store, content, ads. The compound advantage of running your own brand: every decision is real, every lesson is paid for in actual revenue lost or gained.
“Niche-vertical e-commerce play. Reptile keepers know the assignment.”
Niche e-commerce brand in the reptile-keeping vertical. Bearded dragon care, products, content. Specialist audience, specialist content engine, specialist economics. Niche done right.
“USA agency. Five years of white-label delivery across SEO, content, and brand video.”
Chris Romero's agency in the USA. We've been their white-label delivery partner since 2020. SEO, content, brand video work shipped under their name, on their clients, on their timeline. Five years of trust isn't built on screenshots.
scroll, there are more buried in here
Active client work, in-progress builds, contractual NDAs, and the brands we can’t name on a public page. If you’re evaluating us for a project, we’ll walk you through the relevant ones on a call. Off the record.
we share what we can. honestly.
Half of what’s in the case files above never went out under our brand. We deliver under yours. SEO, content, web, Shopify, video, automation, all the disciplines, all wearing your logo. Five years of partnership with Chris Romero at Hotpepper proves the model works.
Partner With Us →your client, our delivery, zero noise.
“Five years. Different verticals. Different scopes. They’ve never missed.”
“The content engine doesn’t stop. 56 articles deep and still scaling.”
Pick the service you want to talk about, or just tell us what's broken. We'll audit it honestly and tell you exactly how we'd fix it. Before you commit to anything.
no retainer. no lock-in. just truth.
info@themarketingmaniacs.com · themarketingmaniacs.com · SECP A827871 · Texas LLC