Michigan-based sun and spa wellness studio running two locations (Plymouth and Ann Arbor), drowning in front-of-house hiring chaos, fielding the same client questions a hundred times a day, and operating on a brand identity that didn’t reflect the premium experience they were actually delivering. We didn’t split this across four vendors. We did the rebrand, built the WordPress site, shipped a custom hiring platform, and developed and integrated a bespoke AI chatbot — all from one team, on one timeline, with one accountable point of contact. Four workstreams. Zero handoffs.
Build my whole stack like this →no retainer trap. just truth.
Wellness studios are unforgiving operationally — brand, web, hiring, customer service all bleed into each other. Solving one without the others wasn’t going to work.
Ziptanz delivers premium professional-grade tanning, red light therapy, and IR sauna. The old identity read like a strip-mall tanning shop. The brand was undercutting the very service that justified the price. The first walk-in impression online was setting wrong expectations for the studio itself. Identity gap eating conversions.
Two locations. Multiple services. Walk-in operation. Pricing plans. Hours, FAQs, sub-services per category. The previous site was a generic builder template buckling under the catalog complexity, throwing visitors at a phone number instead of letting them find what they need. The kind of site that loses business before someone walks in.
Wellness studios run on front-of-house staff, and front-of-house staff turn over fast. Managers were drowning in inbound resumes by email, voicemail, walk-in applications, and Indeed messages with no system to triage them. Good candidates were getting lost. Bad ones were getting interviewed. Hiring done manually doesn’t scale to two locations.
“Do you take walk-ins?” “What are your hours?” “Do you offer red light therapy?” “How much is a package?” “Where are you located?” Front desk staff were spending hours every day answering the same five questions instead of doing customer service. The answers were on the site — nobody was reading them. This is exactly what AI chatbots exist for.
No four-vendor chain. No handoffs. No “let me check with the team.” One project, four disciplines, one timeline.
New identity that reads premium — logo system, color palette, type system, brand voice, photo direction, marketing collateral. The brand finally matches the studio.
Multi-location architecture for Plymouth + Ann Arbor. Services, sub-services, pricing, FAQs, walk-in flow. A site that answers questions before the phone rings.
Bespoke recruiting workflow. Applications captured, sorted, triaged, and routed to the right manager at the right location. Plus the “Join Our Team” page that feeds it. No more managers drowning in email inboxes.
Bespoke AI chatbot trained on Ziptanz’s actual services, pricing, hours, FAQs, and walk-in policy. Deployed and integrated to the site. The chatbot answers what the front desk shouldn’t have to.
Six artifacts, four workstreams, one client. Everything shipped into production, everything live.
Complete identity refresh built to read premium. Logo system, color palette, type system, photographic direction, brand voice doc, marketing collateral templates.
Multi-location WordPress build for Plymouth + Ann Arbor. Service hierarchy, pricing plans, location-specific pages, FAQ system, walk-in flow. Built on a clean custom theme — not a bloated builder dragging Core Web Vitals.
Bespoke recruiting workflow built ground-up. “Join Our Team” application page on the public site, submission capture, application data structured for triage, per-location pipelines, manager-facing review interface.
Custom AI chatbot trained on Ziptanz’s actual services, pricing, hours, FAQs, and walk-in policy. Deployed, integrated to the site, and continuously updated as services and pricing change. Front-desk relief from day one.
Every page on the site written from scratch in the new brand voice. Service descriptions, pricing copy, location pages, FAQ answers, walk-in policy — all written to convert walk-ins, not just describe services.
The hard part. Brand assets, WordPress site, hiring platform, and AI chatbot all need to live together cleanly. Single sign-on where possible. Consistent design language. Cross-system data flows. No vendor-stitching seams visible to the user.
Studio visits in Plymouth + Ann Arbor. Manager + ownership interviews. Brand audit. Existing site teardown. Hiring pain points documented. Chatbot scope captured.
Identity work locked before web build began. Logo, palette, type system, voice. Brand guidelines doc delivered as the source of truth for everything that came after.
WordPress site, hiring platform, and AI chatbot built in parallel. Same team, coordinated timeline. Brand assets feeding into all three. Daily syncs to keep workstreams aligned.
Hiring platform plugged into the public site. AI chatbot trained on Ziptanz data and integrated to site sessions. Manager training on hiring interface. Walkthrough sessions on the chatbot.
Site, hiring platform, and chatbot live on the same day. Ongoing support across all four systems from the same team. Chatbot retrained as services and pricing change.
Every one of these is something we run daily, not something we read a tutorial about.
Different scopes, same accountable-team model. No four-vendor chains anywhere in this catalog.
Honestly? Most agencies can’t, which is why most agencies don’t try. Our brief positions Marketing Maniacs as a full-stack agency built for exactly this kind of work — rebrand, web, custom software, AI automation, all under one roof, by people who’ve shipped each of those independently before. The risk with a four-vendor chain isn’t skill; it’s coordination. We removed the coordination tax. One team, one timeline, one accountable point of contact. The systems all work together because they were built by the same people who designed them.
For high-turnover front-of-house roles at a two-location wellness studio, the heavy-duty ATS tools (Greenhouse, Lever, Workable) are over-engineered and expensive overkill. They’re built for tech recruiting pipelines, not walk-in retail hiring. A custom workflow that fits the actual hiring pattern — submit application from the site, route to right location manager, simple triage interface — costs less, ships faster, and matches the operation. The right tool isn’t always the most powerful one. It’s the one that fits the shape of the problem.
A generic chatbot widget plugs ChatGPT into your site and hopes for the best. Ours is trained on Ziptanz’s actual services, pricing, hours, FAQs, walk-in policy, and multi-location specifics. When someone asks “What time do you close on Sunday at the Ann Arbor location?” the chatbot answers correctly — because we trained it on that data. When pricing changes, we re-train. Generic plugins guess. Ours knows. That’s the difference between “AI is a feature” and “AI is actually useful.”
That data belongs to Ziptanz. We don’t publish someone else’s walk-in numbers, application volumes, or chatbot engagement metrics without explicit permission. What’s public: the site at ziptanzwellness.com is live, the “Join Our Team” page is feeding the hiring platform, the chatbot is integrated, and the engagement continues. For specifics, we’ll request permission and walk you through on a call.
It depends on scope, but for a project shaped roughly like Ziptanz’s, you’re looking at 10–16 weeks from kickoff to all four systems live. Brand and discovery work first (weeks 1–3), site + hiring platform + chatbot built in parallel (weeks 3–10), integration + training + launch (weeks 10–14), iteration window (weeks 14–16+). The key is brand-first sequencing — everything downstream depends on that doc. Skipping brand to “save time” on a multi-system project is the single most expensive mistake clients make.
If you run a multi-location operation, deal with high-turnover hiring, field repetitive customer questions, and your brand isn’t matching the price point you want to charge — yes, this is the exact shape of work we run. We’ll start with a free scoping call to understand the workstreams, sequence them honestly, and tell you what a realistic timeline + budget looks like. No 80-slide opportunity decks. Just the sequenced plan and someone accountable for shipping it.
We’ll run a free scoping call, sequence the workstreams honestly, and tell you — before you commit to anything — what a realistic timeline and budget look like. Four vendors or one accountable team. Your call.
no retainer trap. just truth.
info@themarketingmaniacs.com · themarketingmaniacs.com · SECP A827871 · Texas LLC