Warning · ChatGPT Ads Since Feb 2026 · Google + Meta Since 2018 old + new surfaces
Side Effects: Lower CAC · Real Attribution · No Ghost Budgets
Service File №06 · Paid Ads · May 2026
Google · Meta · ChatGPT · Creative · All In-House
Practitioner Media Buying / Black-Box-Agency-Free Zone
Your account · your data · your revenue
Warning · ChatGPT Ads Since Feb 2026 · Google + Meta Since 2018 old + new surfaces
Side Effects: Lower CAC · Real Attribution · No Ghost Budgets
Service File №06 · Paid Ads · May 2026
Google · Meta · ChatGPT · Creative · All In-House
Practitioner Media Buying / Black-Box-Agency-Free Zone
Your account · your data · your revenue
ADS
Service File №06 · Performance
ChatGPT Ads · Feb 2026
Paid Ads · Page № 03.6 old + new surfaces

Buy attention. Get conversions. On every surface

Google Search. Performance Max. Meta. ChatGPT Ads since the day OpenAI opened the API. One coordinated media program across the surfaces your customers actually use. Creative built in-house. Landing pages by the same dev team. Conversion tracking that survives privacy updates. Your account, your data, your revenue. Not held hostage by a black-box agency.

Get a Free Ads Audit no markup. no ghost budgets.
ServicePaid Ads
Best forE-com · SaaS · Local · DTC
DurationMonthly Retainer
(min 3 months)
Mgmt fee$1,500/mo+
EngagementDirect or White-label
AuditFREE always
Google Search
running since 2018
Performance Max
Meta Ads
creative in-house
ChatGPT Ads
Conversion Tracking
since Feb 2026
Google Search
running since 2018
Performance Max
Meta Ads
creative in-house
ChatGPT Ads
Conversion Tracking
since Feb 2026
№ 01 · The Problem

Most ad agencies
spend your money
and hope
for the best.

Issue A

The "black-box" agency that won't let you see.

The ad account is "managed by us." You don't have login access. Reports come monthly, full of branded screenshots and Lighthouse-style charts that say everything is "trending upward." You have no idea what's actually running, who it's targeting, or what each click costs. Try to leave and you can't even export your historical data. That's not management. That's hostage-taking with a CPC report.

Issue B

Creative is "not our department".

The media buyer is competent. The campaigns are launched. But the actual ads are the same three static images, recycled monthly, written by an intern. Without good creative, no amount of bidding strategy saves the campaign. Most agencies outsource creative to a freelancer in Manila and call it "creative testing." Your CPC is high because your hook is bad. Your hook is bad because nobody on the account team is a writer.

Issue C

Performance Max is eating your brand traffic.

Google's PMax is brilliant at converting people who would have bought anyway. Then it claims credit for those conversions in your dashboard. Your ad spend is up. Your "revenue from ads" is up. Your actual incremental revenue is flat. Nobody on your agency team is running incrementality tests because nobody is incentivized to. You're paying premium for traffic Google would have sent you for free.

Issue D

ChatGPT Ads launched three months ago.

It's May 2026. ChatGPT Ads launched February 2026. Your agency hasn't run a single campaign on the platform. They're "looking into it." They're "waiting for the API to stabilize." They're "evaluating the opportunity." Translation: they have no playbook, no test budget, and no urgency. Meanwhile your competitors are running pilots and learning what works while you're learning what your agency doesn't know.

№ 02 · The Approach

Two ad eras.
One coordinated program.

Google + Meta won't disappear. ChatGPT Ads won't replace them. The brands winning in 2026 run all three as one program — not three silos arguing over budget. old + new, same team.
Pillar №01 Foundation

Classic media buying

Google Search + Performance Max + Shopping + YouTube. Meta Ads across Facebook, Instagram, and Audience Network. Real keyword research. Real audience structure. Real incrementality testing. Not "set up Performance Max and hope."

Conversion tracking that survives iOS privacy updates. Server-side tagging. Enhanced conversions. UTM hygiene. Real attribution, not the inflated numbers ad platforms report by default.

Google Search Performance Max Meta Ads Server-side Tracking
Pillar №02 Frontier

ChatGPT Ads

The new ad surface. Launched February 2026. Sponsored placements inside ChatGPT conversations. Different keyword dynamics. Different creative requirements. Different reporting model. Most agencies haven't touched it yet. We've been running pilots since the platform opened.

Combined with our SEO & GEO work, this is the full AI-era visibility stack, organic LLM citations from GEO, paid LLM placements from ChatGPT Ads. The brands that win in the next 24 months will own both.

ChatGPT Ads LLM Ad Creative AI Surface Strategy Pilot-grade Campaigns
Old surfaces + new surfaces, one coordinated program. no silos. one budget. one team.
№ 03 · What's Inside the File

Six sub-disciplines
under one ads team.

Every paid program is built from these six modules. Pick the channels you need. We'll tell you which. Most programs run 2 to 4 channels simultaneously. The audit clarifies which.

Module №01Core

Google Search & PMax

The volume channel. Search for high-intent. Performance Max for scale. Real keyword research, real ad group architecture, real negative keyword discipline.

  • Search campaigns (high-intent)
  • Performance Max (scaled)
  • Shopping campaigns (e-com)
  • YouTube ads (upper funnel)
  • Negative keyword discipline
  • Smart bidding strategy
Module №02Social

Meta Ads

Facebook + Instagram + Audience Network. Built around creative testing, not "set and forget" CBO campaigns. Real audience structure, real iOS-safe tracking.

  • Campaign + ad set architecture
  • Advantage+ shopping campaigns
  • Custom + lookalike audiences
  • Conversions API (server-side)
  • Creative testing framework
  • Catalog ads for e-com
Module №03NEW · 2026

ChatGPT Ads

The frontier surface. Sponsored placements inside ChatGPT conversations. Running pilots since launch. Different mechanics from Google or Meta. Few agencies have the playbook yet.

  • ChatGPT Ads account setup
  • LLM-specific ad creative
  • Conversation-context targeting
  • Pilot-grade test structure
  • Cross-channel coordination with GEO
  • Performance baselining
Module №04Creative

Ad creative

The 70% that decides whether a campaign wins. Static, video, copy, UGC direction. Produced in-house by the same studio that designs our brands.

  • Static ad design (FB / IG / Display)
  • Video ad production + editing
  • Copywriting (hooks + body)
  • UGC direction + sourcing
  • Variant generation for testing
  • Performance creative iteration
Module №05Landing

Landing pages

The other 30%. Custom landing pages designed for the ad, not adapted from your homepage. Built by the same dev team that runs our Web Dev service, fast load, real CRO.

  • Custom landing page design
  • Conversion-focused architecture
  • A/B test infrastructure
  • Fast load (Core Web Vitals green)
  • Mobile-first UX
  • Heatmap + recording integration
Module №06Tracking

Tracking & attribution

The discipline that survives iOS privacy and Chrome cookie deprecation. Server-side tagging. Enhanced conversions. Real incrementality testing. Not vanity metrics. Revenue truth.

  • GTM server-side tagging
  • GA4 + enhanced ecommerce
  • Conversions API (Meta)
  • Enhanced Conversions (Google)
  • Looker Studio dashboards
  • Incrementality testing
№ 04 · The Process

Five steps. No ghost budgets.

Same protocol every account. Audit, structure, launch, optimize, scale. Weekly progress notes. Monthly strategic reviews. Daily Looker dashboards. No reporting theatre.

01
Week 1

We audit.

Existing accounts. Conversion tracking. Creative inventory. Competitor scan. Free. Honest call on what's salvageable and what should be rebuilt.

no charge.
02
Weeks 1–2

We structure.

Campaign architecture. Audience structure. Creative brief. Tracking setup. Server-side tagging deployed before any spend.

tracking first.
03
Weeks 2–3

We launch.

Controlled launch on smallest viable budget. 10–14 days of learning phase, no scaling, no panic, no premature optimization.

controlled.
04
Ongoing

We optimize.

Creative testing. Bid strategy iteration. Audience expansion. Negative keyword work. Weekly account changes documented in writing, not in your DMs.

weekly drops.
05
Month 3 +

We scale.

Budget increases tied to proven CAC. Channel expansion based on data, not gut. Incrementality testing before any 2× scale move.

data-led.
№ 05 · The Stack

The tools we actually run ads with.

Every ad agency lists platforms. These are the ones we operate daily, on every account, with the certifications to prove it. Google + Meta certified.
[ Search ]Google AdsSearch, PMax, Shopping, YouTube. Google Partner certified. Running accounts since 2018.
[ Social ]Meta AdsFB + IG + Audience Network. Meta Business Partner certified. Advantage+ and CAPI in production.
[ Frontier ]ChatGPT AdsRunning pilots since Feb 2026 launch. LLM-surface playbook in-house.
[ Tracking ]GTM Server-sidePrivacy-resilient tracking. Server containers, enhanced conversions, real attribution.
[ Analytics ]GA4Full GA4 + enhanced ecommerce. Custom events, funnel reports, audience segments.
[ Dashboards ]Looker StudioDaily custom dashboards. Your account, your data, your view. Updated automatically.
[ CRO ]HotjarHeatmaps + session recordings. See where visitors actually drop, not where you guess.
[ Testing ]Google Optimize+A/B + multivariate. Landing page testing infrastructure, integrated with ad campaigns.
№ 06 · The Receipts

Live ad accounts,
real budgets.

selected · live Full case studies in the portfolio →
№ 07 · The Answers

Questions you'd actually ask.

The honest answers. Including the ones most agencies dodge. If yours isn't here, email us. We'll answer it directly.

ChatGPT Ads launched in February 2026 and represent a completely new ad surface: paid placements inside LLM conversations. When someone asks ChatGPT about a topic, sponsored brand mentions can appear contextually within the AI's response. The keyword and creative dynamics are different from Google or Meta. Most agencies haven't run a single campaign here. We have. The brands that develop playbooks now will own the surface as it scales.
All three. Google Ads (Search, Performance Max, Shopping, YouTube). Meta Ads (Facebook, Instagram, Audience Network). And ChatGPT Ads via OpenAI's platform. We run them as a coordinated system, not three siloed campaigns competing for the same budget.
Both. Static ads, video ads, copywriting, landing page design — all produced in-house by the same studio. Most agencies outsource creative or hand you a media-buying-only service. We don't, because campaigns die without good creative and good creative dies without proper testing infrastructure. One team, one feedback loop, faster learnings.
Minimum effective ad spend is around $1,500–$2,000 per month per channel. Below that, the data is too thin to optimize meaningfully. We run accounts profitably at $2K/month and we manage accounts spending $50K+/month. Both get the same diligence. We are not the right partner if you want to spend $300/month and expect a CMO-grade strategy.
Monthly management fees typically run $1,500 to $3,500/month for single-channel accounts, $3,000 to $6,000/month for multi-channel programs. Creative production is project-based, usually $500 to $2,500 per concept depending on production complexity. Ad spend is separate and never marked up. We disclose everything — no hidden agency arbitrage.
Full transparency. You get direct access to ad accounts (your account, your data, never ours). Looker Studio dashboards updated daily. Monthly reports cover what worked, what didn't, what we changed, what we plan to test next. No vanity metric theatre. Just numbers that map to revenue.
№ 08 · This is your move

Old surfaces.
New surfaces.
Same team.

Free ads audit. Honest diagnosis. We'll tell you exactly what's working in your current accounts, what's leaking budget, and where ChatGPT Ads can add new pipeline, before you commit to anything. No ghost budgets. No vanity metrics. Just numbers that map to revenue.

free audit. your account. your data. just revenue.

info@themarketingmaniacs.com  ·  themarketingmaniacs.com  ·  SECP A827871  ·  Texas LLC