Google Search. Performance Max. Meta. ChatGPT Ads since the day OpenAI opened the API. One coordinated media program across the surfaces your customers actually use. Creative built in-house. Landing pages by the same dev team. Conversion tracking that survives privacy updates. Your account, your data, your revenue. Not held hostage by a black-box agency.
The ad account is "managed by us." You don't have login access. Reports come monthly, full of branded screenshots and Lighthouse-style charts that say everything is "trending upward." You have no idea what's actually running, who it's targeting, or what each click costs. Try to leave and you can't even export your historical data. That's not management. That's hostage-taking with a CPC report.
The media buyer is competent. The campaigns are launched. But the actual ads are the same three static images, recycled monthly, written by an intern. Without good creative, no amount of bidding strategy saves the campaign. Most agencies outsource creative to a freelancer in Manila and call it "creative testing." Your CPC is high because your hook is bad. Your hook is bad because nobody on the account team is a writer.
Google's PMax is brilliant at converting people who would have bought anyway. Then it claims credit for those conversions in your dashboard. Your ad spend is up. Your "revenue from ads" is up. Your actual incremental revenue is flat. Nobody on your agency team is running incrementality tests because nobody is incentivized to. You're paying premium for traffic Google would have sent you for free.
It's May 2026. ChatGPT Ads launched February 2026. Your agency hasn't run a single campaign on the platform. They're "looking into it." They're "waiting for the API to stabilize." They're "evaluating the opportunity." Translation: they have no playbook, no test budget, and no urgency. Meanwhile your competitors are running pilots and learning what works while you're learning what your agency doesn't know.
Google Search + Performance Max + Shopping + YouTube. Meta Ads across Facebook, Instagram, and Audience Network. Real keyword research. Real audience structure. Real incrementality testing. Not "set up Performance Max and hope."
Conversion tracking that survives iOS privacy updates. Server-side tagging. Enhanced conversions. UTM hygiene. Real attribution, not the inflated numbers ad platforms report by default.
The new ad surface. Launched February 2026. Sponsored placements inside ChatGPT conversations. Different keyword dynamics. Different creative requirements. Different reporting model. Most agencies haven't touched it yet. We've been running pilots since the platform opened.
Combined with our SEO & GEO work, this is the full AI-era visibility stack, organic LLM citations from GEO, paid LLM placements from ChatGPT Ads. The brands that win in the next 24 months will own both.
Every paid program is built from these six modules. Pick the channels you need. We'll tell you which. Most programs run 2 to 4 channels simultaneously. The audit clarifies which.
The volume channel. Search for high-intent. Performance Max for scale. Real keyword research, real ad group architecture, real negative keyword discipline.
Facebook + Instagram + Audience Network. Built around creative testing, not "set and forget" CBO campaigns. Real audience structure, real iOS-safe tracking.
The frontier surface. Sponsored placements inside ChatGPT conversations. Running pilots since launch. Different mechanics from Google or Meta. Few agencies have the playbook yet.
The 70% that decides whether a campaign wins. Static, video, copy, UGC direction. Produced in-house by the same studio that designs our brands.
The other 30%. Custom landing pages designed for the ad, not adapted from your homepage. Built by the same dev team that runs our Web Dev service, fast load, real CRO.
The discipline that survives iOS privacy and Chrome cookie deprecation. Server-side tagging. Enhanced conversions. Real incrementality testing. Not vanity metrics. Revenue truth.
Same protocol every account. Audit, structure, launch, optimize, scale. Weekly progress notes. Monthly strategic reviews. Daily Looker dashboards. No reporting theatre.
Existing accounts. Conversion tracking. Creative inventory. Competitor scan. Free. Honest call on what's salvageable and what should be rebuilt.
Campaign architecture. Audience structure. Creative brief. Tracking setup. Server-side tagging deployed before any spend.
Controlled launch on smallest viable budget. 10–14 days of learning phase, no scaling, no panic, no premature optimization.
Creative testing. Bid strategy iteration. Audience expansion. Negative keyword work. Weekly account changes documented in writing, not in your DMs.
Budget increases tied to proven CAC. Channel expansion based on data, not gut. Incrementality testing before any 2× scale move.
The honest answers. Including the ones most agencies dodge. If yours isn't here, email us. We'll answer it directly.
Free ads audit. Honest diagnosis. We'll tell you exactly what's working in your current accounts, what's leaking budget, and where ChatGPT Ads can add new pipeline, before you commit to anything. No ghost budgets. No vanity metrics. Just numbers that map to revenue.
free audit. your account. your data. just revenue.
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