Most Shopify agencies are theme-pickers. We're Shopify operators, running Pet Buckets, SharkFlexStyles, and IRInsider on the platform, every day, with our own money on the line. 16+ stores built across DTC, fashion, pets, finance, and digital products. Custom Liquid. Hydrogen. Migrations. CRO. We don't pick a theme and call it a day.
They install Dawn or Impulse, swap your logo in, adjust a hex code, and call it a build. $8,000 invoice for $200 of work. The moment you ask for a custom collection page, a tiered upsell module, or a unique product configurator, they go quiet, blame "Shopify limitations," or quietly bring in a freelancer at 3× the rate. You paid for engineers. You got installers.
3-second product page loads. Bloated theme JavaScript. Apps stacked on apps stacked on apps. Every 100ms of delay costs you measurable conversion. Google's Core Web Vitals are tanking your organic. Mobile checkout abandonment is at 70%. And the agency that built your store has never opened your speed report. This is fixable. They're just not fixing it.
Shopify's templating language is the difference between "we customised a theme" and "we built you something nobody else has." Most agencies don't touch it, because writing real Liquid is harder than it looks. They'd rather sell you another app subscription than write the snippet themselves. The result: your store looks identical to ten thousand others using the same theme, and every "custom feature" is rented from an app at $29/month forever.
Moving from WooCommerce, Magento, or BigCommerce? Most agencies will leave you with: broken URL redirects, lost SEO equity, customer accounts missing, order history half-imported, payment integrations re-broken. A botched migration can wipe out a decade of organic traffic in 48 hours. We've cleaned up too many of these to count. It's not a "transfer." It's surgery.
Custom themes from the ground up. Liquid written from scratch, not bought. Performance, conversion, and SEO baked into the structure, not retrofitted at the end. We design with Figma, code in Shopify CLI, ship on dev stores, QA on staging, deploy without downtime.
This is where we earn the "engineers, not installers" line. Pet Buckets and SharkFlexStyles both run on stacks we built ourselves. Every technique we use on your store, we've already tested on our own.
Your store exists. The question is: how much revenue is it leaving on the table? Core Web Vitals audits. Theme code clean-ups. Checkout flow analysis. App stack rationalization (most stores can delete 30%+ of their apps and run faster). Split testing setup. Klaviyo & Triple Whale integration. Post-purchase upsell engineering.
This is where running our own stores pays off hardest. We've felt every cart abandonment, every page-speed hit, every "why is checkout broken" 2am alert. We know exactly where the money hides.
Every Shopify engagement is built from these modules. Pick the ones you need. We'll tell you which. New builds typically use 1, 2, 3, and 6. Optimization engagements use 4, 5, and 6. The audit clarifies the mix.
Themes built from a blank Liquid file, not a marketplace template. Designed to your brand, engineered for your funnel, with no inherited bloat. Ships SEO-ready and CRO-ready from day one.
The technical layer. Real Liquid coding for stores on the classic stack. Hydrogen + Oxygen for headless commerce when speed and flexibility justify it. We pick the right architecture for the use case, not the trendy one.
Public apps configured properly. Custom apps built when public ones don't exist. API integrations to your CRM, ERP, fulfillment, and analytics stack. Plus app stack rationalization, because most stores are paying for 4 apps doing 1 job.
From WooCommerce, Magento, BigCommerce, Wix, Squarespace, or custom. Data, design, SEO, and operations all moved cleanly, without losing what you spent years building. Zero-downtime cutovers our standard.
Where the actual money lives. Core Web Vitals fixes, checkout optimization, theme code clean-ups, split testing, upsell engineering. Tested on our own brands first. Most Shopify agencies skip this entirely, which is exactly why your store needs it.
Your store doesn't stop after launch. Ongoing dev support, monthly performance reviews, app updates, theme version updates, security patches, handled before anything breaks. Monthly retainers structured for stores in active growth.
Whether you're building new, migrating, or optimizing, the protocol is the same. Audit, design, build, QA, launch. You see every step before it happens. You sign off at every gate.
Full store audit (or scoping call for new builds). Speed, code, apps, conversion, SEO. Free. No charge. No contract.
Figma designs for new builds. Wireframes for migrations. Optimization briefs for existing stores. Signed off before code is written.
Liquid coded. Theme structured. Apps configured. Weekly progress drops on a dev store you can preview anytime.
Cross-browser, cross-device, every checkout path tested. Real customer journey simulation, not just visual inspection.
Zero-downtime deploy. DNS cutover monitored. Live store within hours, full team standing by for first 72 hours.
The honest answers, including the ones most Shopify agencies dodge. If yours isn't here, email us, we'll answer it directly.
Free store audit. We'll show you what's actually leaking revenue, where you're paying for apps that should be one line of Liquid, and what your store could be doing instead. Before you commit to anything.
free audit. no lock-in. just truth.
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